HOW TO PLAN CONTENT FOR YOUR BLOG + FREE PRINTABLE CONTENT CALENDAR
One of the struggles of blogging is coming up with a topic to write about and staying consistent. I can vouch for this because I have been through this roadblock before. It sucks knowing I put so much effort and money in launching a blog only to fail in the content creation.
This year, I decided to change how I plan and produce content for the blog. This technique I implemented worked! I’ll be sharing it on the blog soon so stay tuned!
The key to success in creating content for the blog is to PLAN ahead of time. It’s the only way you can stay consistent with your blog. A lot of people can create blog posts in a few minutes, but that doesn’t mean it’s sustainable or doable for some, right?
If you are blogging for business, you’ll need your blog to sell your product or services online. So blogging for convenience just won’t cut it.
You need to decide on a frequency. Will you publish 3 times a week, weekly, or monthly? You do not have to force yourself in creating content if you think you cannot keep up with it. Be true to yourself. What can you commit?
For my blog, I set a goal of one post per week. It gives me ample time to edit and proofread before I publish it.
Time: Check your analytics on what is the best time for you to publish your post. I have Google Analytics to thank for this.
2. Decide the categories
After setting your content goals, it’s time to decide what are the themes or categories you will settle in.
You should take into consideration what your brand and what your blog is about and go from there. If it’s a Travel blog, you can breakdown the categories with the ff:
Again, be realistic with the categories. Focusing on 3-4 would suffice.
3. Brainstorm ideas/topics for each category
This one should take a lot of your time because you will be coming up with specific ideas under each category.
Let take the category itinerary example. You can make different articles for this like Hong Kong Itinerary, Paris Itinerary, Europe Itinerary and so on. You can still breakdown these per day or per season if you want.
Consider the benefit your audience will get from reading your blog. What’s in it for them? Is your blog post going to help them in some way? Remember you are writing for your audience and not for yourself.
TIP: You may also think of a freebie or opt-in for each blog post.
4. Seasonal Content (Optional)
A lot of bloggers do this but I think this is only optional and you do not have to force yourself to create something if you do not want to. Seasonal contents are usually related to holidays or special occasions. The good thing about this is it can help you generate more blog posts.
Let’s talk about the travel blog example again, you may write about:
10 gift ideas for travelers
5. Create an editorial/content calendar
Now that you have categories and blog post topics, it’s time to plug it in your content or editorial calendar. Content calendars ensure content that resonates with your audience and also sells your business.
TIP: Spread out the categories and blog post throughout the month to show variety.
6. Set weekly or monthly content creation strategy
You must set how are you going to write the copy for each blog topics.
The strategy varies depending on the person. Some bloggers dedicate a day of the week for their content while some do batch prepping wherein they will allow a day or two in creating content that’s good for a month.
Choose whatever works for you. I recommend trying the weekly goal. Either you create one blog post for the following week, or you write 2 or more for the coming weeks.
TIP: Setting a specific time also helps with content creation. Choose the time and day that you are on your most productive and inspired.
7. Start Writing!
Now that you have everything in place, all you need to do is write the copy.
We did not create a content calendar only not to use it, right? Use it as a guide and make adjustments if necessary. You do not have to follow it to a T.
That’s it! I hope these tips will help you in planning your content. Happy planning!